I was happy to see this article on WBCSD proclaiming that the World Bank is now “urging” green accounting. The article opens by asking “Who is rich and who is poor”, and suggesting (with good reason) that GNP is hardly a real measurement of “richness” and that many new measurements need to be put into place, especially those that take into consideration the problems caused by distribution of wealth, natural resource depletion, and population growth. The risk if this advice is neglected: Knowing the cost of everything and the value of nothing.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster