“Green” Accounting Getting Attention from World Bank

I was happy to see this article on WBCSD proclaiming that the World Bank is now “urging” green accounting. The article opens by asking “Who is rich and who is poor”, and suggesting (with good reason) that GNP is hardly a real measurement of “richness” and that many new measurements need to be put into place, especially those that take into consideration the problems caused by distribution of wealth, natural resource depletion, and population growth. The risk if this advice is neglected: Knowing the cost of everything and the value of nothing.