Most saavy internet users with a knack for sustainability are familiar with the blog treehugger.com. That popularity is testament to a very good, very well excecuted idea: to push sustainability mainstream via an entertaining and thought provoking piece of media – and in the process, build a successful small business. How’s Graham do it? The secret is bridging the gap between “The Granola Factor” and “The Convenience Factor”. Read a great interview with graham on eco.psfk for more!
http://eco.psfk.com/2005/08/graham_hill_of_.html
Interview With Grahm Hill on eco.psfk
By Nick Aster | September 8th, 2005 
2 Comments
3P's Most Popular Posts
What's Hot:
Sponsors
Where We’re Going
Nov 19, 09
San Jose: The Tech Awards
Dec 2, 09
Bard CEP National Climate Seminar: Hon. Ed Markey Sponsor event
Dec 16, 09
Bard CEP National Climate Seminar: Eban Goodstein, Live from Copenhagen Sponsor event
Partners
Comments
September 08, 2005 at 7:54 am PDT | Jason Trout writes:
TreeHugger.com is a very exciting play from a green business standpoint. Start-up costs were undoubtedly comparatively low and yet the possible gain is very large. What he’s doing underscores the power of the Internet for green business and sustainability in general.
Not only is he educating people on different environmental concerns, he’s making a living while doing it. I just love that.
Jason Trout
GreenBusiness.net
September 08, 2005 at 8:12 am PDT | Victoria E writes:
I’d love to read the interview, but so far, the site will not load for me.