Johnson Controls Looks to Cash in on Hybrids

jon_con.jpgNot long after being named to the Dow Jones Sustainability Index, Johnson Controls will make a push to dominate the battery technology associated with new hybrid vehicles – article here. The company has made a $4 Million investment in a new laboratory at their Glendale, WI headquarters and will us it as a “proving ground” for new battery technology.
Regardless of how you feel about hybrid technology, this sort of investment is a great example of how new, non-fossil-fuel based technologies can strengthen the backgound of the new economy.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.