http://www.triplepundit.com/2005/09/medium-and-message/ Business, Better. Since 2005 Fri, 10 Feb 2012 04:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2005/09/medium-and-message/comment-page-1/#comment-13339 Nick Aster Thu, 29 Sep 2005 19:45:28 +0000 http://www.triplepundit.com/wordpress/2005/09/medium-and-message/#comment-13339 One of the comments (by Jen) on <a href="http://www.adrants.com/2005/08/hot-models-decry-turtle-egg-aphrodisiac.php#comments" rel="nofollow">Adrants</a> says "You can't develop strategy for the way the world SHOULD be. You have to develop strategy for the way the world IS." I think this plays right into your complaint about why thost promoting sustainabilty need to necesarily be held to a higher standard. Why should there be a movement afoot to take these ads down (as there currently is in Mexico) and not take down Pepsi ads which use essentially the same medium. Strange. Furthermore, the target market here - Joe Shmoe, or should I say Jose Shmoe - is probably exactly the kind of guy who would respond instantly to this kind of imagery. I'm curious if you know anything about the campaign's success so far? You said "These ads may not reach the man on the street" ... I thought that was exactly who they were trying to meet no? One of the comments (by Jen) on Adrants says “You can’t develop strategy for the way the world SHOULD be. You have to develop strategy for the way the world IS.”
I think this plays right into your complaint about why thost promoting sustainabilty need to necesarily be held to a higher standard. Why should there be a movement afoot to take these ads down (as there currently is in Mexico) and not take down Pepsi ads which use essentially the same medium. Strange. Furthermore, the target market here – Joe Shmoe, or should I say Jose Shmoe – is probably exactly the kind of guy who would respond instantly to this kind of imagery.
I’m curious if you know anything about the campaign’s success so far? You said “These ads may not reach the man on the street” … I thought that was exactly who they were trying to meet no?

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