Here’s a nice little piece of entrepreneurship: Capitalize on people’s desire to be proud of the investment they’ve made in a fuel-efficient vehicle. MPGStick sells little stickers (recycled?) that you can apply to your vehicle boasting of 30+, 40+, or 60+ miles-per-gallon efficiency. Pointless vanity? In the sense that it might instill envy in others, one ought to walk lightly, but in the sense that it makes efficiency something to be proud of, I think this is great.
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster