National “Downshifting” Week Gains Steam

downshift.jpgNational Downshifting Week” is a successful campaign in the UK to encourage simpler living, embracement of pro-environmental pricipals, a saner use of time, and investment in family and community. It’s a “nice idea” and hopefully will catch on. A one week program like this, if it achieved critical mass, could really make a difference on a large scale – think the ultimate non-commercial holiday. As a recenly afflicted workaholic, this comes none too soon!

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.