Safeway Commits to Major Renewable Energy Purchase

safeway.jpgSafeway, one of the largest supermarket chains in the US has made a major commitment to renewable energy. According to GreenBiz, the company will convert all 15 San Francisco stores to 100% renewable energy, as well as all 270 fuel stations in the US. I didn’t even know Safeway operated “fuel stations”, but the supermarket conversion alone is a massive coup for alternative energy. The energy (78 Million KwH of wind energy) will be purchased via the EPA’s Green Power Partnership program.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

3 responses

  1. What wonderful news! I’ve never been to a SafeWay, but in the process of getting ready to move to SF, I have heard a lot about them. It is great to know they are taking the initiative to do this; it says a lot about the company, as well as it sets a great example.
    I remember when I visited LA earlier this year, and the Whole Foods that I went to daily was run on solar power :)

  2. This effort by Safeway is a public relations farce. Overall, the company is only purchasing 2% of its electricity from renewable sources; 98% comes from dead dinosaurs in one form or another.
    This is according to EPA’s own Green Power Partner website:
    http://www.epa.gov/greenpower/partners/top25.htm
    By contrast, Whole Foods gets 100% of its electricity — yes, 100% versus Safeway’s 2% — from renewable sources.
    Safeway needs to do a lot more converting to renewable power and a lot less talking about it.

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