Shell Offering Businesses Cash to Tackle Climate Change

shelllogo.jpgRoyal Dutch Shell is offering UK businesses cash to cut their climate changing emissions. The program is called “Shell Springboard” and its offering from £20,000 to £40,000 for business plans that in some way address the reduction of greenhouse gasses and succeed as viable businesses. Its an unsually proactive program because even the cynic in me can’t see an obvious Shell profit motive here, aside from the PR benefit. Shell is literally handing out cash to a few companies that happen to demonstrate excellent work toward greenhouse gas reduction. Can anyone see more?

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.