Special Report Announcement – Presidio School of Management Marketing Blog

PWC_logo.gifIs the essence of marketing to sell a dream or to fulfill the dream of society? Is the dream of society the common good, or what the market wants, or what business wants? What role does marketing play in this tension?
My fellow students at The Presidio School of Management will explore these questions in a periodic weblog inspired by current events and readings in newspapers and other media. About 13 students are participating and there should be one or two posts a week for the next few months. Please have a look and as always, comment away!
Without further ado – click here to access the project.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.