Special Report Announcement – Presidio School of Management Marketing Blog

Is the essence of marketing to sell a dream or to fulfill the dream of society? Is the dream of society the common good, or what the market wants, or what business wants? What role does marketing play in this tension?
My fellow students at The Presidio School of Management will explore these questions in a periodic weblog inspired by current events and readings in newspapers and other media. About 13 students are participating and there should be one or two posts a week for the next few months. Please have a look and as always, comment away!
Without further ado – click here to access the project.