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Toyota Working to Drop Price of Prius

| Wednesday September 14th, 2005 | 0 Comments

prius2.jpgTaking advantage of the unprecented demand for their vehicles, along with the resulting economy of scale, Toyota has announced a goal to cut the price premium for hybrid automobiles in half. That means that going hybrid will no longer require such a premium over a regular car. Can Toyota pull it off? Most likely they will, according to this USA today article. (via Grist)


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