Comments on: Branding citizen? http://www.triplepundit.com/2005/10/branding-citizen/ Business, Better. Since 2005 Fri, 12 Mar 2010 23:14:53 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Bill http://www.triplepundit.com/2005/10/branding-citizen/comment-page-1/#comment-13432 Bill Mon, 11 Sep 2006 13:36:56 +0000 http://www.triplepundit.com/wordpress/2005/10/branding-citizen/#comment-13432 This is a great article. The last paragraph really sums it up with the use of emotional branding strategy. With the thousands of impressions that our brain endures every day from the time we get up to the time we got to bed, it is imperative that whether it’s branding ourselves or a product, that we not only focus on the benefits of you, I or the product, but more importantly on the emotional impact that it offers the community and the citizen. I believe that the article states it very well, that we have become branded as consumers and not so much as citizens in a community. The fact that we are branded as consumers takes us out of the participatory roll and places us in the passive "robot" roll just waiting for things to happen so we can react to them. This is a great article. The last paragraph really sums it up with the use of emotional branding strategy. With the thousands of impressions that our brain endures every day from the time we get up to the time we got to bed, it is imperative that whether it’s branding ourselves or a product, that we not only focus on the benefits of you, I or the product, but more importantly on the emotional impact that it offers the community and the citizen.
I believe that the article states it very well, that we have become branded as consumers and not so much as citizens in a community. The fact that we are branded as consumers takes us out of the participatory roll and places us in the passive “robot” roll just waiting for things to happen so we can react to them.

]]> By: A Sustainable Train of Thought http://www.triplepundit.com/2005/10/branding-citizen/comment-page-1/#comment-13433 A Sustainable Train of Thought Sun, 23 Oct 2005 12:51:56 +0000 http://www.triplepundit.com/wordpress/2005/10/branding-citizen/#comment-13433 <strong>Branding Citizen</strong> Triple Pundit: Branding citizen The following bit caught my eye: “We can apply the four key components of brand equity (according to Brand Asset Valuator) to the Citizen as well: differentiation (from consumer), relevance (growing feeling of... Branding Citizen

Triple Pundit: Branding citizen
The following bit caught my eye:
“We can apply the four key components of brand equity (according to Brand Asset Valuator) to the Citizen as well: differentiation (from consumer), relevance (growing feeling of…

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