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Burger King Pulls Out of Voluntary Improvements in Health Standards

| Thursday October 27th, 2005 | 0 Comments

bking.jpgDespite states’ and even entire countries’ moving to improve the health of kids in schools by banning junk food, Burger King (UK) is stubbornly holding on to its roots.
The chain has dropped out of a government led program to get food retailers to reduce levels of fat, salt, and other unhealthy ingredients. Still, as pointed out on PhatGnat, at least BK is being honest about it. The company maintains that “customer choice” is their priority and people make willful decisions about where and what they eat.
Assuming junk food can be kept out of schools, and assuming companies like Burger King can be successfully monitored in how they advertise and sell their wares (associating them with free toys, for example), then what’s wrong with an occasional Whopper? (via PhatGnat)


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