Burger King Pulls Out of Voluntary Improvements in Health Standards

bking.jpgDespite states’ and even entire countries’ moving to improve the health of kids in schools by banning junk food, Burger King (UK) is stubbornly holding on to its roots.
The chain has dropped out of a government led program to get food retailers to reduce levels of fat, salt, and other unhealthy ingredients. Still, as pointed out on PhatGnat, at least BK is being honest about it. The company maintains that “customer choice” is their priority and people make willful decisions about where and what they eat.
Assuming junk food can be kept out of schools, and assuming companies like Burger King can be successfully monitored in how they advertise and sell their wares (associating them with free toys, for example), then what’s wrong with an occasional Whopper? (via PhatGnat)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.