http://www.triplepundit.com/2005/10/corporate-marketers-be-aware-scan-the-environment-with-care/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2005/10/corporate-marketers-be-aware-scan-the-environment-with-care/comment-page-1/#comment-13412 Nick Aster Mon, 10 Oct 2005 22:06:51 +0000 http://www.triplepundit.com/wordpress/2005/10/corporate-marketers-be-aware-scan-the-environment-with-care/#comment-13412 I think you're right about the importance of taking into account realistic considerations of climate change and environmental risks - but be careful about Katrina. There is absolutely no proof that the current severity of hurricanes is caused by global warming, human induced or otherwise. There is proof, however, that things like dredging the Mississippi have reduced sediment buildup that *might* have weaked the storm somewhat. It's also true that shoddy environmental policy in other areas has a deleterious effect on health, happiness and economy . But at this point in time, I think it's BS to start telling people driving a Prius will prevent hurricanes - and a marketer that does so is likely to have his bluff called! I think you’re right about the importance of taking into account realistic considerations of climate change and environmental risks – but be careful about Katrina. There is absolutely no proof that the current severity of hurricanes is caused by global warming, human induced or otherwise.
There is proof, however, that things like dredging the Mississippi have reduced sediment buildup that *might* have weaked the storm somewhat. It’s also true that shoddy environmental policy in other areas has a deleterious effect on health, happiness and economy . But at this point in time, I think it’s BS to start telling people driving a Prius will prevent hurricanes – and a marketer that does so is likely to have his bluff called!

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