DriveNeutral Launches – Neutralize your Car’s Carbon Footprint

drive_neutral.gifFor about the cost of a tank of gas, drivers can now do their part to fight global warming. DriveNeutral is a program run by a group of Presidio School of Management students in conjunction with the Chicago Climate Exchange (CCX).
Drivers can purchase one of three tiers of decals certifying they have neutralized the impact of their vehicles’ greenhouse gas emissions for an entire year. The program is similar to Wharton’s Terrapass, but instead of investing in green energy projects, the non-profit DriveNeutral program purchases Carbon Financial Instruments—or “credits”—through the CCX. The credits will then be “retired” on the exchange – simultaneously reducing emissions and driving up the price of credits which will encourage more companies to engage in emissions reduction programs. Give it a try!

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.