Get On Board the Bike Bonanza

bmx.jpgAs reported on Treehugger and many other sources, bicycle sales in the US have overtaken sales of cars. High fuel prices have a lot to do with it and apparantly the boom approaches that which took place during the 1970s oil embargo. To me, this is actually evidence that higher fuel prices might strengthen some parts of our economy – people won’t give up their cars alltogether, they’ll just buy a bike for that extra convenience.
The more people discover the benefits of occasional or full time bike commuting and recreational use, the more they will demand better bike infrastruture – paths, rights-of-way, parking etc. They’ll also discover better health and energy and tell their friends. In other words, they’ll create a huge business opportunity! What better way to help people, environment and profits alike than getting into bicycle related business? This has my gears turning…

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.