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I find myself often lamenting the corporate-brand takeover of the world. Sure, there’s something be said for economies of scale and convenience, but when every town in the world is dominated by the same six chain stores, it takes away from what’s interesting in life – and arguably undermines the strength of local economies. Aside from legislation, the only way to combat it is by “voting with dollars”.
A new project called “Interra” has been started by the founders of Visa International and Odwalla to add data to credit card transactions which rewards people for shopping locally or at shops that meet certain criteria. I’m not sure exactly how the criteria are decided, nor how the whole thing works logistically, but it sound’s really cool!
