Natura Models the Triple Bottom Line in Brazil

logo-natura.gifWith an immense portion of the world’s forests, fresh water, and other valuable eco-assets, Brazil is also in need of economic development. The challenge has always been how to acomplish the nation’s economic goals without making a mess of the extraordinary ecological diversity the country offers to the whole world.
A personal products company called “Natura” is hoping to make that possible. Through the years the company has taken a proactive stance in establishing relationships with local level salespeople and communitues which has given it the grounding on which to create more sustainable products.
A lot more information, including a case study is availble on the WBSCD site.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.