Presidio School of Management’s Jørgen Vos is the featured columnist on GreenBiz’s Sustainable MBA Column this week. In the article, Jørgen talks about the opportunities and risks that are faced by business people eager to promote a greener marketplace. Of the major opporunities he mentions, targeting the “non-consumer” stands out as most important – the idea is to operate under the radar with a product offering that is “good enough” for those who are not otherwise commited to a given market in order to become established. (Full article here).
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster