Thousands Throng to New Public Market in Milwaukee

rooster.gifProving that, even in America’s heartland, public demand for healthy, local, organic food is enormous, as many as 15,000 people thronged to the the opening day of the Milwaukee Public Market. The market is a semi-private enterprise leasing space to numerous culinary vendors in a recently redeveloped section of downtown Milwaukee. The vast majority of vendors are local entrepreneurs selling produce from nearby farms.
Not all of the vendors are organic, but local produce is often better in an environmental sense than anything organic that has to be flown or trucked in. Plus – the community building aspects of such a facility are tremendous – a vast improvement on the average big-box retailer in the suburbs.
The market is part of a nationwide trend to rediscover fresh, local produce that arguably dates back to Mesopotamia. Check out the website here.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.