In all honesty, this looks like more of a novelty than a practical solution for anything. This contraption probably costs the car more in wind resistance than would be gained by charging the battery with say, regenerative braking. Still, it’s attention getting and builds awareness among passengers. The same company, Kyoto based Ecolo, also has bike racks on all its taxis.
Windmills for Cell Phones Now on Taxis in Japan
By Nick Aster | October 13th, 2005 
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