Chiquita Launches “Rainforest Alliance Certified” Brand

chiquita.jpgChiquita has come a long way since the notorious banana-republic days of political and military meddling across Central America. Today, 100% of the company’s farms in Latin America have been certified by the Rainforest Alliance to meet that organizations high standards for conservation, management, and worker compensation. Having completed the certification, “Miss Chiquita” will now be joined with the Rainforest Alliance’s frog logo on bananas sold in Europe. That’s not bad.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.