The “Bottom of the Pyramid” concept refers to the vast market of people with minimal income individually, but massive market potential if taken as a collective. It’s also associated with sustainability in the sense that serving this market with affordable products can serve to better their lives without deepening their debts, as well as helping to launch better infrastructure, promoting leapfrog technology, and encouraging the growth of small business. CK Prahalad is something of a guru in management strategy and specializes in BOP markets. His advisory firm, The Next Practice, is taking the BOP strategy to the next level and is worth a look to better understand how companies are working with the BOP around the world.
Fireside Chat: Live
- Nick Aster
Philadelphia: Sep 30
Stories & Beer Philadelphia: Measuring Positive Impact
Measuring financial success is straightforward enough, but how do you measure a business's overall positive impact? Join 4 different b-corps to talk about it in Philadelphia. Register here.
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
- Travis Noland
Sausalito: Nov 11 – Nov 12
Executive Working Group on Stakeholder Engagement
Future 500’s 5th Annual Executive Working Group will bring together peers and experts, and provide a rare opportunity to engage with stakeholder influentials (such as NGO activist leaders and foundation funders). Register here.
- Why I’m Joining the People’s Climate March
- Solution Generation Brings Climate Change Leadership to Campuses and Communities Nationwide
- 80 Businesses Honored as ‘Best for Workers’, Creating Higher Quality Jobs That Serve a Higher Purpose
- How to create a sustainable office
- SAP and Partners Seek Guinness World Record for the Longest Electric Vehicle Parade
- What I Learned at CSRwire.com