The “Bottom of the Pyramid” concept refers to the vast market of people with minimal income individually, but massive market potential if taken as a collective. It’s also associated with sustainability in the sense that serving this market with affordable products can serve to better their lives without deepening their debts, as well as helping to launch better infrastructure, promoting leapfrog technology, and encouraging the growth of small business. CK Prahalad is something of a guru in management strategy and specializes in BOP markets. His advisory firm, The Next Practice, is taking the BOP strategy to the next level and is worth a look to better understand how companies are working with the BOP around the world.
Fireside Chat: Live
Where we’re going
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