The “Bottom of the Pyramid” concept refers to the vast market of people with minimal income individually, but massive market potential if taken as a collective. It’s also associated with sustainability in the sense that serving this market with affordable products can serve to better their lives without deepening their debts, as well as helping to launch better infrastructure, promoting leapfrog technology, and encouraging the growth of small business. CK Prahalad is something of a guru in management strategy and specializes in BOP markets. His advisory firm, The Next Practice, is taking the BOP strategy to the next level and is worth a look to better understand how companies are working with the BOP around the world.
Fireside Chat: Live
Where we’re going
- Marissa Rosen
San Francisco: Mar 16 – Mar 18
Cleantech Forum San Francisco – With Discount Code
Cleantech Forum SF is the world’s largest summit for those immersed in sustainability that drives innovation. 3p readers use CFSF153P for $300 discount. Register here.
- WEBINAR: Jaguar Land Rover, The Royal Bam Group & McCain Foods on Sustainable Innovation
- Oliver Russell Forms Social Impact Partnership with Treefort Music Fest
- Webinar: Best Practices in Obesity Prevention
- Advisory: U.S. Chamber Foundation and United Nations to Celebrate International Women’s Day in New York City
- The Path Forward for Solving Complex Social Problems: Multi-Sector Collaborations
- Next Week: Twitter Chat on Women in Corporate Leadership