How Google Battles Power Consumption

logo_smgoog.gifPeople often joke that laptops are actually lap heaters, and PCs personal spaceheaters. They may use little energy compared to other appliances, but all that heat adds up – especially if you have thousands of computers racked together.
Masters of data efficiency, Google, have a big challenge on their hand with energy consumption at their massive data center. Opps Manager Urs Hoelzle says over 4 years, power costs of a PC can add up to half the hardward cost. TGdaily has a great article with more details and some of the tricks Google pulls to cut power consumption.
(via Treehugger)

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.