Patagonia Founder Speaks Wise Words in Outside Mag

patagonia.jpgIf there’s anything worth reading today, it’s this outstanding article by Yvon Chouinard, founder of Patagonia in Outside Magazine. In the article, Chouinard describes business as both plague and saviour for the planet – depending on how it is deployed. He continues:

We believe the accepted model of capitalism, which necessitates endless growth and deserves the blame for the destruction of nature, must be displaced. Patagonia and its thousand employees have the means and the will to prove to the rest of the corporate world that doing the right thing makes for good, financially sound business.

There’s also a great little piece on NPR about 3 minutes long that’s worth listening too. Click here to check it out. (Thx Jill!)

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.