If there’s anything worth reading today, it’s this outstanding article by Yvon Chouinard, founder of Patagonia in Outside Magazine. In the article, Chouinard describes business as both plague and saviour for the planet – depending on how it is deployed. He continues:
We believe the accepted model of capitalism, which necessitates endless growth and deserves the blame for the destruction of nature, must be displaced. Patagonia and its thousand employees have the means and the will to prove to the rest of the corporate world that doing the right thing makes for good, financially sound business.
There’s also a great little piece on NPR about 3 minutes long that’s worth listening too. Click here to check it out. (Thx Jill!)