Patagonia Gets Closer to Realising Cradle to Cradle Philosophy

capeline.jpgPatagagonia continues to lead the way in sustainable innovation among clothing retailers – they will now even take your dirty underwear in for recycling. That’s right – Patagonia Capilene® garments are capable of being recycled into new garments of equal quality. Since most recycling proceses result in inferior raw materials, this is quite a feat. Despite the processing needed to recycle the garments, and the fact that the material is shipped to Japan, it has still been calculated to be vastly less energy intensive than creating new fiber from virgin materials. It also saves 71% in CO2 emissions. It’s all explained here. A more detailed life cycle analysis is available here in PDF form.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.