Patagagonia continues to lead the way in sustainable innovation among clothing retailers – they will now even take your dirty underwear in for recycling. That’s right – Patagonia Capilene® garments are capable of being recycled into new garments of equal quality. Since most recycling proceses result in inferior raw materials, this is quite a feat. Despite the processing needed to recycle the garments, and the fact that the material is shipped to Japan, it has still been calculated to be vastly less energy intensive than creating new fiber from virgin materials. It also saves 71% in CO2 emissions. It’s all explained here. A more detailed life cycle analysis is available here in PDF form.
Patagonia Gets Closer to Realising Cradle to Cradle Philosophy
Fireside Chat: Live
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
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