Saving the Environment, One Quarterly Report at at Time

nyt_logo_sm.gifFrom The New York Times, last week another great article about how companies are profiting by “going green”. The article details the efforts of a wide variety of companies from Wal Mart to Newman’s Own who are taking steps to make their operations more ecologically consiouse, and reaping financial gain at the same time.
The one flaw in the article – it’s title makes reference to the “Quartely Report”. But the article never mentions it. The problem is, savings on investments in green energy and other changes are typically not realized for at least a few years. Obsession with quarterly earnings reports on the part of management and stockholders is typically a hindrance to change. It’s also pointed out as a major cause of corruption and bad accounting of the Enron type. Still, it’s worth a read.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.