BP Makes Another Massive Renewables Investment

bp.jpgFurther cementing themeselves as “Beyond Petroleum”, BP announced an $8 Billion investment package in renewable energy (from WBCSD). The investment doubles the company’s efforts in the areas of Wind, Solar, Hydrogen and other non-fossil fuel based energy sources.
It’s important to rememeber though, that BP will very much remain primarily an oil and gas company for a long time. The “beyond petroleum” campaign is mostly a highly funded marketing campaign, and a philosophy for the distant future. Still, the steps BP have taken go way beyond those of most other extractive industries and are most definitely worth applauding with both praise and patronage.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.