Business Week’s “Race Against Climate Change” Worth a Read

atomthing.jpgThere’s a pretty good article in last week’s Business Week (article here) that highlights the ways that companies are reducing CO2 and other emissions in anticipation of the challenges of climate change. The article’s principal thesis is that companies ought to start making big changes now because regulation, especially in a post-Bush administration, is inevitable and likely to be severe. In reality, there are innumerable other reasons why companies ought to take a pro-active approach to reducing their emissions, my favorite being the adage that “pollution is a design flaw” that literately represents lost efficiency and lost product.
But – I think for the mainstream audience, scaring them a little bit with the threat of regulation seems to be an effective way to start the process of evolution to truly clean industry. Some people will go down kicking and screaming, but most of them will notice what the more thoughtful competition is doing, and eventually start “getting it”.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.