Comments on: Can the Burn of PyroMarketing ignite Green Marketing?

By: Gayathri

Gayathri — Sat, 05 Apr 2008 09:45:29 +0000

Did anyone out there give a try to Wide Circles or WideCircles. They are new word of mouth advertising platform, apparently they can push massive amount of messages through social network mediums like forums,blogs,wiki’s and so on. They say that they only bill for posts active for minimum of 5 days and price seems pretty affordable. I am going to give Wide Circles aka WideCircles a try since I am tired of PPC fraud. http://widecircles.com

By: chamika

chamika — Mon, 17 Mar 2008 01:00:55 +0000

I was reviewing a few viral marketing service and came accross something pretty intresting called WideCircles. They seem to work by sending viral messages to various websites like forums, blogs, wiki’s and so on. My friend signed up for the account the other day after running a small but successful campaign ( targeting very specific niche ) and told me about it. It seems like a nice idea to gather highly relevant traffic and help with the SEO process at the same time while paying very small amount of money compared to pay per click. In any case, I am going to give them a try today. In case you are intrested here is the site. http://widecircles.com?imt=3

By: john rooks

john rooks — Thu, 15 Dec 2005 18:27:13 +0000

For the lohas market, as Paul Ray has been saying all along, it is all about being authentic. We can smell the alternative a mile away (we like to think). As an owner of an ad agency focused on the lohas marketplace and lohas products, I always struggle with the natural dichotomy of Adertising and Authenticity. The two have not always played very nicely with one another…we need to re-learn consumer trust with authentic advertising, and hope that non-lohas advertisers follow the trend…

By: Perry Goldschein

Perry Goldschein — Wed, 14 Dec 2005 19:35:05 +0000

Pyromarketing is indeed at work with the savvier green marketers.
In order for it to work, it has to start with the thought leaders, who are found in many communinities similar to this one. It is tight-knit, online communities involving issues of sustainability, health & wellness, social responsibility & fair trade, personal growth & balanced lifestyles, and independent media through which savvy green marketers are able to cost-effectively “seed” their message with “customer evangelists.”
But the communication has to be closely matched to the right communities. We’ve seen it work for our clients over and over again.

By: Ivan Storck

Ivan Storck — Tue, 13 Dec 2005 16:25:17 +0000

When I worked at Rational Software we had “customer evangelists” as an official title. I think Word of Mouth Marketing is the next big thing -and it’s an important trend because word of mouth can’t be faked. It’s truly authentic, which is what green and sustainable marketing at its best is. My work partner Juliet mentioned “the Word of Mouth Marketing Association and their upcoming conference in Orlando. http://www.womma.org They also have a good blog and also a podcast. Seems as though the term is shifting increasingly from “viral marketing” to “word of mouth marketing.” Also my friend Terry told me something about Christian megachurches and how they have become so popular. It turns out not because of the experience of the thousands of people in church, but because of the regular weekly prayer group meetings of 8-10 people with similar interests. Of course there are many NGO’s doing similar things in the green space, but how can green companies create and nuture these circles of influence? One method is through an online forum, like the one at forum.sustainablemarketing.com. I’m reading “The Secrets of Word-of Mouth marketing” by George Silverman and he promises to deliver more analytical approach to Word of Mouth Marketing.