There’s a nice little article in the JSOnline about “earth friendly” holiday gifts for kids. There are a lot of ideas in it from buying antiques, to giving immaterial items like museum memberships or art classes. But what’s interesting to me is that the article points out that many “green” products don’t proclaim their “greenness”. This goes back to my ideas on “green marketing” being, on occasion, a detriment. What’s most significant is that when a low-end (no offense, JSOnline) mainstream publication starts pointing things like this out to people, it improves people’s awareness as follows. One – it makes people who would be fearful of the “green” label feel as though they have company. Two – it makes people think to themselvelves that ecological consiousness is so mainstream that it’s matter of fact, which makes them far less likely to hesitate in making a “green” purchase.
Conscious Holiday Gifts for Children
Fireside Chat: Live
- Nick Aster
Philadelphia: Sep 30
Stories & Beer Philadelphia: Measuring Positive Impact
Measuring financial success is straightforward enough, but how do you measure a business's overall positive impact? Join 4 different b-corps to talk about it in Philadelphia. Register here.
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
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Sausalito: Nov 11 – Nov 12
Executive Working Group on Stakeholder Engagement
Future 500’s 5th Annual Executive Working Group will bring together peers and experts, and provide a rare opportunity to engage with stakeholder influentials (such as NGO activist leaders and foundation funders). Register here.
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