There’s a nice little article in the JSOnline about “earth friendly” holiday gifts for kids. There are a lot of ideas in it from buying antiques, to giving immaterial items like museum memberships or art classes. But what’s interesting to me is that the article points out that many “green” products don’t proclaim their “greenness”. This goes back to my ideas on “green marketing” being, on occasion, a detriment. What’s most significant is that when a low-end (no offense, JSOnline) mainstream publication starts pointing things like this out to people, it improves people’s awareness as follows. One – it makes people who would be fearful of the “green” label feel as though they have company. Two – it makes people think to themselvelves that ecological consiousness is so mainstream that it’s matter of fact, which makes them far less likely to hesitate in making a “green” purchase.
Conscious Holiday Gifts for Children
Fireside Chat: Live
Where we’re going
- Nick Aster
London: Nov 3 – Nov 5
Sustainable Brands London 2014
Connect with Sustainability Executives, Brand Strategists, and Design & Innovation Leaders as the Sustainable Brands London Conference convenes to drive the innovation that leads to enhanced business. Discount with code: NW3pSB14L Register here.
- Travis Noland
Sausalito: Nov 11 – Nov 12
Executive Working Group on Stakeholder Engagement
Future 500’s 5th Annual Executive Working Group will bring together peers and experts, and provide a rare opportunity to engage with stakeholder influentials (such as NGO activist leaders and foundation funders). Register here.
- Travis Noland
Chestnut Hill: Nov 17 – Nov 21
Boston College for Corporate Citizenship Leadership Academy
Join this intensive 5-month program that blends on-campus instructor-led classes and off-campus, facilitated distance learning. Register here.
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