Drive Neutral – A Great Holiday Gift Idea

drive_neutral33.gifThinking about what to get your friends this holiday season? How about something that’s materially intangible, holds real value, and promotes both ecology and economy? Drive Neutral certifications are avilable in three different classes to offest the carbon emissions of any vehicle. Once “neutralized”, drivers get the satisfaction of knowing that for the next year, their car’s carbon emissions will be offest by real reductions in the emissions of companies who trade carbon credits on the Chicago Climate Exchange.
The CCX is a voluntary greenhouse gas emissions market in North America. CCX requires members to lower their CO2 emissions by 1% per year in 2003 through 2006 for an overall 4% reduction below a baseline of their average emissions in years 1998-2001. The CCX incorporates free-market mechanisms to reduce emissions of greenhouse gas emissions, and is the same kind of cap-and-trade program operating in countries that are participating in the Kyoto accord treaty. When you buy a DriveNeutral certificate, DriveNeutral will retire carbon credits on the exchange, eliminating the associated future emissions permanently. Plus you get a nifty decal for your car!
DriveNeutral is a program run by students at the Presidio School of Management.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.