Comments on: Marketing Addiction vs. Marketing Health

By: moses

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By: Ivan Storck

Ivan Storck — Sun, 11 Dec 2005 23:22:17 +0000

I think of what I remember from Color theory and the blue and green colors are traditionally associated with health (and even sustainability, if you look at Green Marketing). I wonder if these manufacturers have done any testing with other, more vibrant color schemes. My guess is that some of them may have – I tend to think there is an advantage to having them look like a medicine, but it also may be a case of “this is just the way things are done” because the products come from pharmaceutical companies.
And intersting subtext of this question is – how much better would the marketing of sustainability perform with colors and graphics that promote trendy and cool lifestyles as opposed to health and wellness. Check out what eco-fasion companies such as SustainableStyle foundation are doing. This is a new and positive development in green marketing, and if it works, could have great results for people and the environment.

By: Nick Aster

Nick Aster — Wed, 07 Dec 2005 05:50:57 +0000

Jason … hmm, I like your reasoning here, but I think you need to do a little research on these. First there’s no evidence that cigs and patches are produced by the companies at all. Nicorette and Nicoderm are both made by GlaxoSmithKline, and so are most of the other products I could find by googling around. If you want to get crazy conspiratorial, use the “They Rule” tool to match up boards of directors with the “Find Connection” tool. GSK is not on the list because they are a UK company, but I tried to find connections beween Altria and any pharma/health company and found only one mutual connection to Pfizer… so that theory isn’t very strong.
However, you make a good point about stop-smoking aids being marketed as medicine in a sterile and un-exciting way. I would think they’d do well to have a more cheery sales pitches – that said, NicoDerm is now sponsoring major Nascar Events – including a “NicoDerm 300″ in Atlanta – see here. Not only is that exciting, it’s a straight shot at a big target market of smokers.
I don’t know what the deal is with Long’s in Santa Cruz.