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Our Daily Bread, What Does It REALLY Cost?

| Thursday December 15th, 2005 | 2 Comments

loaf_of_bread.jpgSustainable Ventures is offering a $10,000 prize to anyone who can measure the “true costs” of a loaf of bread. The idea is an exercise to produce metrics and frameworks upon which people can make more informed choices. Given the zillions of types of bread consumed around the world, a “true cost” will be pretty varied, but the way the cost is calculated and the areas for “savings” exposed are likely to be similarly useful.
The added costs in question would probably be derived from oil used in transport and fertilizer and associated externalities as well as the theoretical costs of things like low or high wages.


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  • http://www.SustainableVentures.us Theo Ferguson

    Thanks, Nick Aster, for the Posting!
    Hope you and your friends are up for being candidates for the Prize, “Our Daily Bread, What Does It REALLY Cost?”
    Our Candidate On-Line Forum is up! Build yourself and team and let’s develop the analytic frameworks and quantify the metrics for each of us to create the world we want through every decision we make.
    Best to you,
    Theo Ferguson
    Sustainable Ventures
    1642 Milvia St. #4, Berkeley, CA 94709-2001
    510-548-7490; fax: 510-548-7499

  • A Sustainable Train of Thought

    True Cost of Bread

    Along the lines of my earlier post on packaging, an article on TriplePundit talks about a contest called Our Daily Bread, What Does It REALLY Cost? that’s being run by Sustainable Ventures.
    Anyone who can measure the “true cost” of…