Our Daily Bread, What Does It REALLY Cost?

loaf_of_bread.jpgSustainable Ventures is offering a $10,000 prize to anyone who can measure the “true costs” of a loaf of bread. The idea is an exercise to produce metrics and frameworks upon which people can make more informed choices. Given the zillions of types of bread consumed around the world, a “true cost” will be pretty varied, but the way the cost is calculated and the areas for “savings” exposed are likely to be similarly useful.
The added costs in question would probably be derived from oil used in transport and fertilizer and associated externalities as well as the theoretical costs of things like low or high wages.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

2 responses

  1. Thanks, Nick Aster, for the Posting!
    Hope you and your friends are up for being candidates for the Prize, “Our Daily Bread, What Does It REALLY Cost?”
    Our Candidate On-Line Forum is up! Build yourself and team and let’s develop the analytic frameworks and quantify the metrics for each of us to create the world we want through every decision we make.
    Best to you,
    Theo Ferguson
    Sustainable Ventures
    1642 Milvia St. #4, Berkeley, CA 94709-2001
    510-548-7490; fax: 510-548-7499

  2. True Cost of Bread

    Along the lines of my earlier post on packaging, an article on TriplePundit talks about a contest called Our Daily Bread, What Does It REALLY Cost? that’s being run by Sustainable Ventures.
    Anyone who can measure the “true cost” of…

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