Starbucks Challenge 3.0 – Sign the Letter

starchall.jpgGreen LA Girl and City Hippy have been enjoying some great success in getting Starbucks’ attention with regards to the “fair trade” coffee issue. It is Starbucks’ policy to offer fair trade coffee to anyone who asks for it, but by and large, havn’t been able to deliver much when Starbucks around the world were asked for it.
The challenge works like this:
1) Pop into a Starbucks and ask, specifically, for a “Fair Trade” cup of coffee.
2) Observe what happens and send a report to Green LA Girl orCity Hippy.
Now, the challenge has been extended to include a letter-writing campaign – click here to hop on board! This is consumer action at its best.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

3 responses

  1. Hey Nick
    Really appreciate your support…consumer action is changing and becoming more and more potent…and companies would be wise to wise up.

  2. As a Starbucks Employee, it is indeed policy to make ANY BLEND of coffee we sale at anytime. That being said, any blend you wish will only be french-pressed. Which funny enough is the best way to drink coffee – period.
    I’ve been to a lot of Starbucks, and you’ll usually find a problem at the Starbucks locations I like to call ShitBucks because they look like “shit”. You go inside to find the place a pig-pen. Right away “mismanagement” flags go up. Most people don’t care, but Starbucks does. File a “Customer Comments” brochure. Starbucks DOES LOOK AT THEM, and they do send their Sith Lords to smackass at stores that proper wrongly.

  3. I forgot to mention – you’ll be charged only for the size of your coffee. The remainder of the french press is freely sampled out to customers (a win-win to promote bean sales).

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