Starbucks Challenge 3.0 – Sign the Letter

starchall.jpgGreen LA Girl and City Hippy have been enjoying some great success in getting Starbucks’ attention with regards to the “fair trade” coffee issue. It is Starbucks’ policy to offer fair trade coffee to anyone who asks for it, but by and large, havn’t been able to deliver much when Starbucks around the world were asked for it.
The challenge works like this:
1) Pop into a Starbucks and ask, specifically, for a “Fair Trade” cup of coffee.
2) Observe what happens and send a report to Green LA Girl orCity Hippy.
Now, the challenge has been extended to include a letter-writing campaign – click here to hop on board! This is consumer action at its best.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.