Comments on: The Two Fisted Slobber – Negative Social Marketing http://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doreen Ojalahttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13590 Doreen Ojala Mon, 15 Sep 2008 22:37:23 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13590 Very interesting discussion. I just watched SharkWaters - about the billion dollar shark finning industry that is destroying the ecology of our oceans. As top predator, sharks control the population of many plankton feeders, plankton converts carbon dioxide into oxegen - as plankton feeders increase, it will impact on the ocean's abiltiy to mitigage climate change. I was wondering if a positive or a negative social marketing campaign would be most effective to stop people from eating shark fin soup - a social delicacy and status symbol for many asians. Changing this "social norm" may be essential for the life on this planet. Savingsharks.com for more info. Very interesting discussion. I just watched SharkWaters – about the billion dollar shark finning industry that is destroying the ecology of our oceans. As top predator, sharks control the population of many plankton feeders, plankton converts carbon dioxide into oxegen – as plankton feeders increase, it will impact on the ocean’s abiltiy to mitigage climate change. I was wondering if a positive or a negative social marketing campaign would be most effective to stop people from eating shark fin soup – a social delicacy and status symbol for many asians. Changing this “social norm” may be essential for the life on this planet. Savingsharks.com for more info.

]]> By: ddlomlhttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13589 ddloml Mon, 14 Jul 2008 20:17:10 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13589 The Brewers still use the Two-Fisted Slopper video on their throwback jersey nights - every Friday home game. The Brewers still use the Two-Fisted Slopper video on their throwback jersey nights – every Friday home game.

]]> By: Anonymoushttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13588 Anonymous Fri, 06 Jan 2006 11:44:25 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13588 In this case they overlooked the most fundamental principle of social marketing which is understanding your audience. This determines the content and understanding of the message. Where social advertising differs is it offers an alternative form of behaviour and the means to take up this behaviour. For a behaviour change message to be effective individulas need to understand the negative aspects of thier behaviour and see the benefits of changing. The two fisted slobber merely describes the behaviour. Further l think it is irresponsible for audiences to be expected to control the beahviour of other audience members. In this case they overlooked the most fundamental principle of social marketing which is understanding your audience. This determines the content and understanding of the message. Where social advertising differs is it offers an alternative form of behaviour and the means to take up this behaviour. For a behaviour change message to be effective individulas need to understand the negative aspects of thier behaviour and see the benefits of changing. The two fisted slobber merely describes the behaviour. Further l think it is irresponsible for audiences to be expected to control the beahviour of other audience members.

]]> By: World Peace Onehttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13592 World Peace One Sun, 11 Dec 2005 02:56:34 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13592 <strong>Does 'Negative Social Marketing' work?</strong>I say no, and have been talking to friends about this, in relation to the alternative/peace movement for a while now. It is a quick read at the link below and my comments are there too. Triple Pundit: The Two Fisted Slobber - Negative Social Marketi... Does ‘Negative Social Marketing’ work?

I say no, and have been talking to friends about this, in relation to the alternative/peace movement for a while now. It is a quick read at the link below and my comments are there too.
Triple Pundit: The Two Fisted Slobber – Negative Social Marketi…

]]> By: Morgan Dalyhttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13587 Morgan Daly Sat, 10 Dec 2005 21:53:45 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13587 I am glad you bring this up. I came to this conclusion myself by observing the protest movement in Australia at the time of the War on Iraq protests. I think another factor in this being true is that when you hold up only one example to people, even though it may be the negative, you still give them only one example to go by. Like with children. If you say "don't do something" without offering an alternative, you have still only given them one example to choose from. For example: "Don't eat McDonalds, it is bad for you". Now I might be convinced by this idea and stop eating McDonalds. But by the end of the next day I might find myself right back at McDonalds after I realise that I don't know how to produce my own food, how to grow it, how to prepare it. And yet if the education was on, growing, producing, preparing good food, I might just be able to make my own decision about McDonalds. I am glad you bring this up. I came to this conclusion myself by observing the protest movement in Australia at the time of the War on Iraq protests.
I think another factor in this being true is that when you hold up only one example to people, even though it may be the negative, you still give them only one example to go by.
Like with children. If you say “don’t do something” without offering an alternative, you have still only given them one example to choose from.
For example: “Don’t eat McDonalds, it is bad for you”.
Now I might be convinced by this idea and stop eating McDonalds. But by the end of the next day I might find myself right back at McDonalds after I realise that I don’t know how to produce my own food, how to grow it, how to prepare it. And yet if the education was on, growing, producing, preparing good food, I might just be able to make my own decision about McDonalds.

]]> By: A Sustainable Train of Thoughthttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13591 A Sustainable Train of Thought Wed, 07 Dec 2005 22:11:31 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13591 <strong>Positive Reinforcement</strong>In the course of my thesis exploration, I’m making a conscious effort to use positive reinforcement to stimulate certain behaviors because I believe it is more effective at producing long-term change. A post on Triple Pundit delves into the is... Positive Reinforcement

In the course of my thesis exploration, I’m making a conscious effort to use positive reinforcement to stimulate certain behaviors because I believe it is more effective at producing long-term change.
A post on Triple Pundit delves into the is…

]]> By: Nick Asterhttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13586 Nick Aster Wed, 07 Dec 2005 12:48:33 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13586 Yeah, I searched for a long time for an actual scoreboard image, but that's the best I could find! Yeah, I searched for a long time for an actual scoreboard image, but that’s the best I could find!

]]> By: Natehttp://www.triplepundit.com/2005/12/the-two-fisted-slobber-negative-social-marketing/comment-page-1/#comment-13585 Nate Wed, 07 Dec 2005 09:26:24 +0000 http://www.triplepundit.com/wordpress/2005/12/the-two-fisted-slobber-negative-social-marketing/#comment-13585 Actually, that isn't the real two fisted slobber (or slopper as he's sometimes called). The real guy was thin and had a mustache, and I think he was phased out in '90 or '91, then returned a year or two later with 'The Two Fisted Slobber: The Next Generation' ... where the slobber accompanied his son, sober, and spoke of the ills of bad behavior. Yes, he was a role model for many at County Stadium. Actually, that isn’t the real two fisted slobber (or slopper as he’s sometimes called). The real guy was thin and had a mustache, and I think he was phased out in ’90 or ’91, then returned a year or two later with ‘The Two Fisted Slobber: The Next Generation’ … where the slobber accompanied his son, sober, and spoke of the ills of bad behavior.
Yes, he was a role model for many at County Stadium.

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