Amory Lovins’ Oil Free Vision

ebunny.jpgI’m amazed Amory Lovins doesn’t get more press. Having heard him speak on a number of occasions the depth to which this man has thought about our fossil-feul based economy is unprecidented, and the optimistic solutions he and the Rocky Mountain Institute have come up with are enough to delight even the most jaded doomsayer. (That said, he does have critics).
Nonetheless, check out this article in Discover Magazine. Mr. Lovins has outlined what seems to be a reasonable (and profitable) plan to elimite fossil fuels from the economy in less than 35 years while the economy itself continues to chug along, like the energizer bunny.

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

2 responses

  1. on jan 13 my Amory-Loving google alert sent me 10 different articles woth Mr. L in one day!! (ok none from new york times, but still)
    great link; i love people who say stuff like “despair is a sin”~~

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