Forth & Towne to go 50% Renewable

ftLogo.gifThe Gap’s upscale Forth & Towne brand will offset its energy comsumption by purchasing renewables equivalent to 50% of its needs. The new, 5-store chain with purchase “Green tags” from a variety of sources “In this case, the certificates support a wind farm in Minnesota. But that’s not all. A portion of the proceeds from the farm will also support orphanages in Bangladesh and Southeast Asia.”
So far, this is The Gap’s first foray into renewable energy. We’ll see if it expands across the company!
(source – Gap internal doc I can’t link to)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.