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The ICI NYC – Report… The Future of Green?

| Monday January 30th, 2006 | 3 Comments

party33.jpgLast Wednesday I was in New York for the ICI-nyc party. A hip gathering of environmentally minded folks who also happen to be leaders in fashion, design, media and other societally influential outlets. The event was masterminded by Josh Dorfman of Vivavi and Summer Rayne Oakes, aka ‘the green fairy’ as a statement countering “the burlap sack theory” – namely that, in the words of Dorfman, “ecologically sound products have to suck”.
It was an awesome party, with some great press coverage. The whole thing represents an interesting trend in the environmental movement, and in my opinion, it’s a good thing. It’s more than just a “branding” of environmental thinking as hip – it’s a bit of a reality check – a statement that says, you don’t have to really “give up” the basic things that are fun and social, like parties and fashion, in order to actively participate in a “greener” society.
I think the implications for business are twofold – one, a new set of successful entrepreneurs is exploding out of this movement who will be respected and emulated around the globe, and two, with a ‘fashionable edge’ – even if it’s understood only superficially by many people – environmental demands by customers of all business will continue to increase.
(more photos on fiftyrx3’s site – this photo from Grist because I was too busy running around to take any)


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  • http://fiftyrx3.com jill

    Nice blog! And thanks for the link.

  • http://fiftyrx3.com jill

    I know this is old news, but I am just realizing everyone is not linking to my blog proper, but just an annex page… argh. Since I type unpaid for
    hours and surf the net until my eyes bleed, not to mention photograph my clothes daily. It would be nice for visitors to see what the blog is. Thanks.

    • http://www.facebook.com/lumag Remy Chevalier

      Jill, where is your article and pictures now so we can update the link.