The ICI NYC – Report… The Future of Green?

party33.jpgLast Wednesday I was in New York for the ICI-nyc party. A hip gathering of environmentally minded folks who also happen to be leaders in fashion, design, media and other societally influential outlets. The event was masterminded by Josh Dorfman of Vivavi and Summer Rayne Oakes, aka ‘the green fairy’ as a statement countering “the burlap sack theory” – namely that, in the words of Dorfman, “ecologically sound products have to suck”.
It was an awesome party, with some great press coverage. The whole thing represents an interesting trend in the environmental movement, and in my opinion, it’s a good thing. It’s more than just a “branding” of environmental thinking as hip – it’s a bit of a reality check – a statement that says, you don’t have to really “give up” the basic things that are fun and social, like parties and fashion, in order to actively participate in a “greener” society.
I think the implications for business are twofold – one, a new set of successful entrepreneurs is exploding out of this movement who will be respected and emulated around the globe, and two, with a ‘fashionable edge’ – even if it’s understood only superficially by many people – environmental demands by customers of all business will continue to increase.
(more photos on fiftyrx3’s site – this photo from Grist because I was too busy running around to take any)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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