Whole Foods Goes for Whole Wind

wholefoods22.jpgAs widely reported (USA Today, Grist) Whole Foods Market will become the nation’s largest consumer of wind energy by purchasing credits equivalent to 100% of its estimated 2006 energy usage. That’s incredible news. A company with pockets as deep as Whole Foods’ may find this easier to do than other companies, and will enjoy an enormous PR benefit, but the net effect will most certainly benefit everyone else: Further encouragement for the development of the wind energy industry and cleaner air for everyone, not to mention cheaper wind power down the line – that’s a great investement any way you slice it.
Whole Foods is the first Fortune 500 company to make an investment like this and will undoubtedly soon have followers.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.