With the president himself admiting that US is “addicted to oil” (albeit foreign oil only) I think we’re getting fantastically close to a larger scale “tipping point” wherein the nation’s (I’m being US -specific here) consciousness finally starts to tip on a larger scale towards more sustainable behavior. In the case of the president, I think he sees the move as pertaining more to national military and economic security than anything else, which is certainly true, and fine with me. If that’s the way “getting off oil” starts, then so be it. As renewables and efficiency start to prove themselves, and as people are reminded that better health and a better environment are the additional bonuses, then I think real, exciting, and positive change is around the corner. I just wish he’d say “oil” generically, and not just “foreign oil”.. but this is a huge start!
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster