BP Works with Hollywood to Promote Solar

hollywoord_sign.jpgAlthough it smacks a wee bit of greenwashing, British Petroleum has teamed up with a handful of Hollywood stars to promote a solar energy campaign aimed at low income residents. (business 2.0 article here) The project works like this:
A celebrity purchases a home solar system from BP, and an identical system is donated to a poor family in L.A. So far 23 families have benefitted. I’m not sure why they purchaser has to be a celebrity, nor have I seen the actual list of participants aside from Ed Norton. But why not throw a little Hollywood glam into the appeal of solar? It really can’t hurt.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

3 responses

  1. Well, I guess the reason why it has to be a celebrity is the same as why people who endorse products are celebrities…not that I endorse the idea of celebrity endorsements, I think it sucks, but I know I’m in a minority…
    From a business standpoint, I think it is a pretty good idea from BP for achieving its goals of advertising renewables ( and itself)
    Eb @ BDPedia.com – The Biodiesel WWW Encyclopedia

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