Although it smacks a wee bit of greenwashing, British Petroleum has teamed up with a handful of Hollywood stars to promote a solar energy campaign aimed at low income residents. (business 2.0 article here) The project works like this:
A celebrity purchases a home solar system from BP, and an identical system is donated to a poor family in L.A. So far 23 families have benefitted. I’m not sure why they purchaser has to be a celebrity, nor have I seen the actual list of participants aside from Ed Norton. But why not throw a little Hollywood glam into the appeal of solar? It really can’t hurt.
BP Works with Hollywood to Promote Solar
By Nick Aster | February 21st, 2006 
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