In Case You Havn’t Seen the Kermit Ford Escape Advert

kermit_ford.jpgI’m still a little disapointed with the status of American carmakers when it comes to high efficiency vehicles. Still, the advertisement which ran during the Super Bowl featuring Kermit the Frog and the Ford Escape Hybrid was cute, and hopefully effective.
True, it’s still an SUV, but Americans find trucks to be more fashionable than smaller cars. Whether that’s irrational is besides the point, it’s the way it is around here. For that reason, I have to applaud Ford for at least making a little effort. And also for spending the money to advertise it during the biggest TV event of the year. It’s a small step, but it’s something. Watch the commercial here on hybridcars.com.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.