Recycle Bank Gives New Incentives for Consumers to Recycle

recycle_bank.jpgRecycle Bank is one of the coolest business ideas I’ve seen in a while. I was tipped off by this recent New York Times article about it. Basically, it’s a system wherein your recyling bin gets weighed, and you recive a coupon that’s redeemable at various stores for purchases. The arrangement is described in the article, and works so well that in the frst pilot neighborhood, participation stands at 90%, and the city (Philadelphia) is saving money on waste costs – all while the two entrepreneurs running Recycle Bank build a successful business.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.