Coming from an oil company, tough talk on climate change is sometimes hard to believe. But Shell should still be applauded for at least giving lip service to promoting the idea of tighter emissions controls. (WBCSD a few days ago) Since a ravaged climate has an obviously negative effect on almost any business, it’s clearly in Shell’s interest to do something to prevent that. They’re not going to move into renewables overnight, so why not promote efficiency and emissions reduction technology in automobiles? It makes perfect business sense for Shell – they can go on selling gasoline for the near future – and the rest of us benefit from the emissions reduction in the meantime (hopefully).
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster