Sweden’s Oil Free Mission – For Real?

sweden.jpgThere has been much writen in various journalistic outlets about Sweden’s plan to be “oil free” by 2020, a mere 14 years. [BBC][The Age][MSNBC] And they don’t plan on building any nuclear plants either. Remarkably, according to the press, this plan springs forth from a consortium of leaders from industry, governemnt and civil society alike.
To put things into perspective, have a look at the lively discussion over on Treehugger. The reactions to this claim range from praise to cynical disbelief to ambivelence, with a number of apparant Swedes mentioning that the Swedish domestic press has had little to say about this supposedly grand scheme. Regardless of just how realistic any plan is, it’s remarkable that it’s gotten as much press as it has, and the fact that it makes news at all proves the desire that many, many people have to ween the world off oil altogether.
It goes without saying that Sweden has a longstanding reputation for leadership on environmental matters. Keep your eye on the news to see if this plan actually takes off.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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