The Impact of Shareholder Activism

shares.jpgThe idea behind “shareholder activism” is that the sharehodlers of a company excercise their influence to effect policy changes at the corporate level that reflect environmenatal, social or any other issue. It’s really a very neat way of going about it because, as owners of the company, shareholders have every right to have their voice heard, and arguably have a more effective voice than those outside the company.

This is an interesting article in E magazine that outlines some of the basics. In particular the article talks about Green Century funds who have persuaded companies such as Whole Foods and Apple Computer to take more proactive steps toward environmental transparency and better recycling policies. And why not? In the long term sense that sort of policy is bound to benefit the shareholders and general public alike by providing for a better environment – if not also producing better returns financially.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.