Wow! There’s a McDonald’s CSR Blog

mclogo.jpgMcDonalds is a company that’s almost as demonized as Wal Mart, sometimes for silly reasons, sometimes for legitimate ones. Anyway, a few years ago McDonalds published a fake weblog about a french fry that looked like Abraham Lincoln. It was a major flop (read about it here) and bloggers around the world derided the company as badly out of touch.
Now, they seem to have made ammends with the blogging phenomenon and offered what appears to be a pretty transparent “CSR Blog” on which you are free to comment away. Check it out here.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.