Could Insurance Companies Subsidize Healthy Eating?

veggiesdd.jpgAccording to a nifty radio show called “Beyond Organic” certain Wisconsin insurance companies are giving rebates to customers who buy their vegetables from local farms. There are also similar rebates to organic growers in Iowa. It sound’s too good to be true, but it’s happening and sound’s like great, unusually forward thinking by insurers who are, of course, making an investment in their customers’ good health. You can hear the radio show by clicking this link.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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