Environmental Defense – New Global Warming PSAs

tick.jpgEnvironmental Defense Fund has put together a couple new public service messages about global warming. Both are very dramatic and feature children as key players – and the recipients of the negative consequences of climate change. They are quite high on the “doomsday” scale, which may very well be correct, but I wonder how much more doomsaying people need? That’s a fundamental question when it comes to educating the public about this sort of thing, and it’s possible that these ads might be very effective in generating public outcry. Anyway I much prefer the train video than the one with the series of kids. How about you?
[View the PSAs here]

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.