First “Cradle to Cradle” Certification goes to gDiapers

diapersg.jpgThe “Cradle to Cradle” concept pioneered by William McDonogh has been more of an ideal theory than anything that has yet been put into practice. That’s quickly changing. A brand of diapers called gDiapers has been awarded the first ever “Cradle to Cradle” certification for a consumer packaged product.
Disposable diapers are one of the most problematic trash items we’ve got, accounting a surprisingly huge amount of any given landfill. These new diapers, which are still disposable by means of flushing down the toilet, are apparantly quickly biodegradable in a way that does not introduce any harmful chemicals into the water system. You can read more about it on their website. But, with the support of McDonough, who is one of the strictest evaluators for this sort of thing, I’m taking their word for it.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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